Special Estate Sale

Originally Coca-Cola "Advertising" items were only given (or sold)
to Coca-Cola retailers such as supermarkets, candy stores, drug stores,
variery stores, soda fountains, and the like, by the Coca-Cola bottler.
These items were never meant to be sold or even given away to the
general public. Many of these items are now rare and getting harder
and harder to find. It is these items made only for distribution by
the bottlers to the retailers that have the highest value.

After the early 1970's, the Coca-Cola company decided to license
their name to be put on items of almost every description. These
mass produced items were now sold, usually in department and
novelty stores, and by many mail order companies to the general
public. Some of these items were high-quality, American Made,
and rather expensive. They too are getting rare and hard to find.